Empowering Consumers for the Green Transition Directive: an end to greenwashing
Adds to the list of practices that are always prohibited: generic environmental claims ("eco", "green", "environmentally friendly") that cannot be substantiated, climate neutrality claims based on emissions offsetting, and sustainability labels that are not based on a certification scheme or established by public authorities.
At a glance
- Legal reference
- Directive (EU) 2024/825, amending the Unfair Commercial Practices Directives
- Jurisdiction
- European Union
- Area
- Products, ecodesign and consumers
- Status
- In force
- Last reviewed
- Official text
- EUR-Lex · Directive (EU) 2024/825 ↗
Every date for Environmental claims
- Entry into force of the directive
- Deadline for transposition into national law
- The new bans apply throughout the EU
All companies that communicate with consumers: labels, packaging, websites, advertising, social media.
How we helpSustainability & Environmental Transition →- 01Review environmental claims, labels and marks on products and in communications
- 02Remove "carbon neutral" claims based on offset credits
- 03Keep evidence (LCA, certifications) for every environmental claim
Frequently asked questions on Environmental claims
Adds to the list of practices that are always prohibited: generic environmental claims ("eco", "green", "environmentally friendly") that cannot be substantiated, climate neutrality claims based on emissions offsetting, and sustainability labels that are not based on a certification scheme or established by public authorities.
All companies that communicate with consumers: labels, packaging, websites, advertising, social media.
26 Mar 2024: Entry into force of the directive; 27 Mar 2026: Deadline for transposition into national law; 27 Sep 2026: The new bans apply throughout the EU.
All known deadlines have already passed: the rule is fully operational and compliance must be maintained over time.
Review environmental claims, labels and marks on products and in communications; Remove "carbon neutral" claims based on offset credits; Keep evidence (LCA, certifications) for every environmental claim.
Other rules in the same area
Which of these rules really affect your business?
In 60 minutes, free of charge, we cross-reference your sector, size, products and markets with this timeline and tell you which obligations apply to you, by when, and where to start.