Country analysis and selection, positioning, partner scouting, regulatory adaptation and operational set-up. With our Rome office, our representative office in Shanghai and our Tokyo office, we cover the journey in both directions: from Europe to China and Asia, and from China and Asia to Europe.
Exporting means selling abroad; internationalizing means becoming a recognised operator in that market. The difference shows in the numbers: the first route produces occasional orders, the second builds a position. It takes choosing the right country, understanding how buying works there, adapting product and documentation, and covering after-sales.
Our representative office in Shanghai is not a mailbox: it works in the local time zone, language and culture. It lets us support Italian companies in China through direct relationships, and guide Chinese companies that want to enter Europe compliantly, where the real obstacle is not product quality but meeting European rules. For Japan, our Shibuya office in Tokyo is in charge.
We assess candidate countries on demand size, local competition, regulatory barriers, entry costs and available distribution channels. The aim is to concentrate resources on one or two markets where the company can genuinely compete, rather than spreading them across ten trade fairs a year.
What works in Italy rarely works unchanged elsewhere. We redefine positioning against local competitors, adapt pricing and offer structure to local buying habits, and identify the selling arguments that actually land in that market.
We identify distributors, agents, importers or industrial partners, vet them on solidity and client portfolio, and manage first contacts. Selection is the most delicate step of the whole journey: the wrong partner does not just waste time, it occupies the market and makes restarting hard.
Every market imposes requirements on labelling, packaging, safety, substances, markings and technical documentation. We check what the destination country needs and prepare the documentation, drawing on our environment and certifications areas when the adaptation touches the product or the management system.
Where the project requires it, we support setting up a permanent presence: legal form, tax and customs obligations, contracts with partners, payment terms and risk management. Light structures are often preferable in the early phase.
A new market increasingly opens online before it opens through a physical network. With our technology layer we build multilingual websites, portals and e-commerce designed as one system adapted per country, integrated with logistics and company systems.
China is Italy's largest trading partner in Asia and a market with rules of its own. Our Shanghai office shortens the cultural and operational distance.
The obstacle is not the product but compliance: CBAM, packaging, deforestation, batteries, CE marking, ESG data required by European customers. As an Italian company, we know that system from the inside.
Occasional orders and trade fairs with no follow-up signal an unstructured entry. Often the product is fine: what is missing is the path.
From initial analysis to first commercial results typically six to twelve months, with a clear progression: analysis and selection in the first two months, adaptation and partner scouting over the next three to six, then commercial launch. It needs sustained commitment: abandoning halfway is the main cause of failure.
Yes, it is our main focus in Asia. Our representative office in Shanghai helps Chinese companies comply with European rules and enter the Italian market, and helps Italian companies operate in China. Our analysis, selection and market-entry method applies to any country.
Yes, and it is one of the areas most supported by regional, national and European instruments: market research, trade fair participation, specialist consulting, product adaptation and digital channels are often eligible costs. Our subsidised finance area checks available instruments in parallel with designing the path.
Send us an email describing your situation: we reply within 24 business hours with a first concrete assessment, no obligation.